Multichoice Ghana insists all DStv subscription fees are non-negotiable

Multichoice Ghana says the subscription fees for DSTV, which many have described as overpriced, cannot be reduced in the manner proposed by the Ministry of Communications, Digital Technology, and Innovation.

This comes after Mr Samuel Nartey George, the Minister of Communications, Digital Technology, and Innovation, on Friday, August 1, 2025, gave a directive to MultiChoice Ghana to either comply with the Government’s request for a 30 per cent reduction in DStv subscription fees or face suspension in Ghana.

In a Facebook post on Sunday, the Minister accused the company of treating Ghanaians with less respect than it accords other African markets, pointing to its decision to suspend price hikes in Nigeria after legal and parliamentary interventions.

“I have read the release by DStv Ghana and taken full consideration that they vindicate my earlier position that they simply do not take the Ghanaian people seriously enough,” the Communications Minister wrote.

He added, “The same Group operating in Nigeria reversed price increases in Nigeria when the Nigerian authorities sued them. The Nigerian House of Representatives took the matter up and ordered a suspension of the increases. They complied.”

He concluded by stressing that his doors remain open to discussions with MultiChoice, but only if they centre on reducing prices. “I remain open to ‘constructive engagements’ that are centred on price reduction. Anything else is tangential and of no consequence. For God and Country.”

But, MultiChoice Ghana, in a statement in response to the Communications Ministry sighted by Thenewsgod.com, said the organisation had noted with concern the recent statements made by the Minister regarding DStv pricing in Ghana.

“It is regrettable that the Honourable Minister has taken this stance, notwithstanding our ongoing endeavours to engage with the Honourable Minister candidly and in good faith on this important matter.

In an effort to arrive at a resolution, we have made a proposal to the Honourable Minister and the National Communications Authority (NCA) on an alternative further engagement avenue.

Having operated in Ghana for 30 plus years, we value our employees, contract staff, dealers, installers, agents, and retailers in Ghana,” the South African satellite television service company said in the statement.

The said satellite organisation is also mindful of the dire implications that an impasse may have on its operations and the livelihoods of others, and expressed its commitment to working together with the Minister and the NCA to resolve the matter.

It said MultiChoice values its subscribers and endeavours at all times to keep DSTV subscription fees as low as possible, despite the extremely challenging competitive and macro-economic environment in which it operates, without compromising on customer choice and the quality of the services it offers.

“While we appreciate the recent appreciation of the Cedi (which we have never referred to as a ‘fluke’), it is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister,” the statement said.

The statement said Multichoice remains committed to constructive engagement with the Minister and to complying with all applicable laws and regulations in Ghana and trusts that the authorities will do likewise.